For Cosmetics Distributors, Beauty Importers & Wholesale Partners
Before You Distribute Another Make-Up Brand, Ask One Question:
Who Really Controls The Product Behind It?
See how one Italian distributor generated approximately €500,000 in 24 months — selling WABI Beauty make-up products.
One of only 13 European manufacturers producing its full make-up range in-house — with 600 new formulas in 3 years, 43 product categories, and a system built to help distributors move with trends, protect their market, and support growth.
Dear Distributor,
Every year, more make-up brands enter the market.
New packaging. New colours. New claims. New promises of margin and growth.
But as a distributor, you know the real risk is not what the product looks like on the shelf.
The real risk is what happens behind the brand.
Because once you invest your capital… your warehouse space… your sales team… your retail relationships… and your reputation into opening the market…
the risk becomes yours.
If the brand does not control production… supply… product development… and market support… you may be the one carrying the risk.
That is why, before you choose your next make-up brand, you need to ask: Who really controls the product behind it?
The Problem With Most Make-Up Brands
Most make-up brands look like an opportunity from the outside.
But many are only labels built on outsourced production. They may control the logo, the packaging, and the marketing… but not the formula, the supply, or the market protection behind it.
And for a distributor, that creates risk.
And sometimes, something worse: someone discovers where the product is produced… creates a similar product with another label… and enters the market you worked so hard to build. That can damage your pricing. Confuse your retailers. And weaken your position.
If the brand does not control the product, the distributor may end up controlling the risk.
Most make-up brands give you a catalogue.
We give you a model.
A model built to help you: Protect your market. Move with make-up trends. Create stronger profit potential. And know where to invest to grow the brand.
We call it: The WABI Factory-To-Market Model™
Here's how it works.
Market Protection Through In-House Production
Your biggest risk is not only whether the product sells.
It is whether the market you build can be protected.
When a brand does not control its own production… it becomes harder to control supply. Harder to control pricing. Harder to control product flow. And harder to protect against parallel market exposure.
That is why in-house production matters.
Every product starts from our own factory. So there is stronger control over the product… the supply… and the way the market is supported.
Products That Move With Trends
Make-up trends change fast. Colours change. Textures change. Finishes change. Consumer demand changes. A product that sells today can feel outdated tomorrow.
That is why product development must stay close to production.
Over the last 3 years, we developed 600 new formulas. Across 43 product categories. All produced in-house.
So you are not building your market around a static catalogue. You are building with a brand that can move with the market.
Stronger Profit Potential Because You Work Directly With The Factory
Because we produce the products ourselves… you work directly with the factory behind the brand.
You are not buying from a label that first buys from another manufacturer… adds its own margin… and then sells to you.
You are closer to the source. That gives the right distributor stronger profit potential.
Profit that can be used to build the market properly. But margin alone does not build a brand. You also need to know where to invest it. That is where our real-world experience comes in.
We Know Where To Invest Because We Sell Every Day
We do not only manufacture make-up. We sell it. Every day. Through our own retail network.
With 33 company-owned stores in Greece, we see real customer behaviour.
What people buy. What they ask for. What they come back for. What moves faster. What does not move.
So when we help guide your product selection… we are not guessing from a catalogue. We are using real retail experience.
Over 1,000 verified five-star reviews from our physical stores.
Here's what real customers say after visiting our own WABI retail locations.
We Know How To Create Demand
Many suppliers ship stock. Then disappear.
That is not how we work.
We invest approximately €30,000 per month into e-commerce and brand growth. So we understand how to build awareness. How to create demand. How to support sell-through. And how to grow a beauty brand beyond the first order.
This matters. Because you do not need another supplier. You need a partner that knows how to help the market move.
We Know How To Open Points Of Sale
We have already opened approximately 200 points of sale across Greece. Including pharmacies and retail partners.
So we know what it takes to enter physical retail. How to present the products. How to structure the category. How to place the stands. And how to support the store.
We also produce our own branded display stands. So you do not start from zero. You have a retail presentation system already built.
See our placement across Greece.
Real WABI Beauty stores — verified Google Business listings. Plus 200 additional points of sale inside Greece.
200+ points of sale across Greece.
Pharmacies, retail partners and beauty stores — see the full distribution network.
WABI Branded Stands & Display Systems
We produce our own branded display stands in-house. So your retail network gets a consistent, premium presentation system — not generic shelves. Every WABI stand is designed to highlight the product, support the category and help the store sell.
What This Means For You
You are not just choosing a make-up supplier. You are choosing the system behind the brand.
With the WABI Factory-To-Market Model™, you get:
So you do not start from zero.
You start with a partner that has already built, sold, placed, and grown the brand in the real world.
It takes less than 2 minutes.
Italian Distributor Generated €500,000 In 24 Months
with the WABI Factory-To-Market Model™
Approximately €500,000 in revenue within 24 months.
This is what can happen when the right distributor works with the right system.
Using the WABI Factory-To-Market Model™, our Italian partner was able to open his market, place the brand, identify the right products, and grow revenue over time.
In our call, we can show you how it happened. You will see the numbers. The strategy. The products that moved. And the exact way we helped support the market opening.
Book a Meeting with our Export TeamWhat Happens Next?
If you believe WABI could be a fit for your market… the next step is simple. Start with a short application. It takes less than 2 minutes. From there, we follow a clear process.
Step 1
Answer A Few Quick Questions
Tell us about your company. Your country. Your current sales channels. And the type of retail network you can open. This helps us understand who you are… and whether your market could be a good fit.
Step 2
Join A Video Call With Our Team
If there is a potential fit, we schedule a video call. This is where we get to know each other. We discuss your market. We show you how the WABI Factory-To-Market Model™ works. And we explain how we could help you develop the brand in your country. Trust matters in a distribution partnership. This call is where that begins.
Step 3
Review Samples, Quality And Commercial Terms
If both sides want to continue, we move to the sample stage. You can review the products. See the quality. Understand the categories. And discuss pricing, margins, opening order, and commercial terms. No serious distributor should commit before seeing the product properly.
Step 4
Start Opening Your Market
Once the partnership is agreed… we begin market development. We help you select the right products. Plan the first launch. Prepare retail placement. Use the right display systems. And start opening your market with the WABI Factory-To-Market Model™.
It takes less than 2 minutes.
Please — this message is only for Cosmetic Distributors and Wholesalers
After submitting, you will be directed to the booking page where you can schedule your appointment with our Export Team.